Based on more than 20 years of dedication, love and experience in club culture, event production and concept development, Into the Valley festival was initiated in Sweden 2015. An immediate success, gathering an international audience from more than 40 countries. The initiative is based on the vision to further develop the format known as boutique festival and to invigorate the electronic music scene worldwide. We aim to build the world’s leading boutique- festival brand. By taking all components to a festival further we create an overall new, “no limits” and all inclusive experience.